Hardy Reed Lands No. 86 on CNBC Financial Advisor 100 for 2026

Hardy Reed has secured the No. 86 spot on the CNBC Financial Advisor 100 list for 2026, placing the Mississippi-based firm among the advisory practices recognized by the publisher this year. The Hardy Reed CNBC Financial Advisor 100 ranking reflects a firm that oversees $2.8 billion in assets across 991 accounts and has been in business for two decades.

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What the CNBC Recognition Measures

The Financial Advisor 100 list is compiled by CNBC using a combination of data analysis and editorial review. Firms do not apply for inclusion and cannot pay to be considered. Placement depends entirely on CNBC’s methodology, which weighs the data it collects against editorial judgment. For Hardy Reed, the No. 86 position represents outside validation of a practice built over 20 years.

A Mississippi Firm With Three Offices

Hardy Reed operates from three locations across Mississippi: Oxford, Madison, and Tupelo. The Oxford office opened about a decade ago, though the firm had already been working with clients in that area for several years before establishing a physical presence there. That gradual approach mirrors the firm’s broader pattern of serving individuals, families, charitable organizations, and retirement plans.

The firm’s client base spans multiple generations, a detail that suggests long-term relationships rather than one-time transactions. President John Hardy and CEO Scott Reed lead the organization, and Hardy has pointed to the team’s experience, care, and industry designations as central to its work. He also noted the firm’s depth in investment management and financial planning.

Leadership Perspective

Hardy described the recognition as a fortunate outcome of working alongside the firm’s team and clients. His comments emphasized the capabilities that support Hardy Reed’s service model, from investment management to financial planning, and the range of clients the firm serves.

Why the Ranking Matters

For readers tracking advisory firms in the region, the CNBC Financial Advisor 100 provides a benchmark that is not driven by application fees or marketing spend. Hardy Reed’s inclusion at No. 86 adds a notable data point: a 20-year-old Mississippi firm with $2.8 billion under management and 991 accounts now holds a place on a national list. The firm’s three offices and multigenerational client base round out a profile that extends well beyond a single city or service line.